#1

in Local Rankings for 85% of Our Law Firm Clients

3X

Qualified Leads from Google LSA and PPC

40%

Lift in Booked Consults After Day 90

94%

Client Retention Rate Over More than 3 Years

Trusted by 65+ Personal Injury Firms Including:

  • Hays Firm
  • Cohen Feeley
  • Marctrent
  • image 58
  • Mask group (1)

You’re Bankrolling Your Competitors. Watch how to stop.

who-we-serve-hero
video-img-shadow

Ready to Get Personal Injury Leads That Actually Convert?

bg-img-1

From Search Obscurity to Personal Injury Lead. We Drive Real Results.

High-intent traffic becomes high-value retainers. Our firms capture qualified prospects, convert premium cases, and scale revenue month after month.

  • real-bg-1

    Jacko Law Group:

    From Page 2 to Position 1

    real-logo

    28%

    Surge in Qualified Leads

    search-grow-arrow

    Dominated Top 3 Search Results in 5 Major Cities

    3000%

    increase in youtube views for company video produced by us

    Uncover the Strategy That Made It Happen
  • team-img-3

    Cohen, Feeley, Altemose & Rambo:

    A Masterclass in Scaling

    real-logo-2

    31%

    Year-over-Year Explosion in Caseload

    41%

    Conversion Rate: From Click to Client

    200%

    in Relevant Organic Traffic to the Site

    Reveal the Roadmap

Personal Injury Playbook for Law Firms: Visibility, Intake, and Leads Highlights:

circle-bg-full play-book-bg
  • check-white-circle Cohen Feeley's Exact Setup (31% More Cases in 90 Days)
  • check-white-circle The $125 Cost-Per-Case Formula You Can Steal
  • check-white-circle Catastrophic Injury Keywords Worth Millions
  • check-white-circle 7 Email Templates That Convert 40% to Consults
play-book

Frequently Asked Questions

Which platforms consistently drive ROI for PI firms?

Forget being everywhere — Focus where claimants convert:

 

LinkedIn: Where referral partners validate your expertise. Attorney referrals, authority content that ranks, plus direct access to decision-makers in firms and networks.

Facebook: Your local intake engine. Zip-code targeting that delivers warm leads at a fraction of spend for injury claims.

YouTube: The credibility amplifier. FAQ videos and injury explainers that dominate search results and pre-qualify claimants before intake begins.

Instagram: Where injury clients creates trust today. Visual storytelling that turns your firm from unknown to unforgettable.

TikTok: The sleeping giant of PI marketing. Short videos that position you as the accessible expert clients want today.

X: The underused giant of injury marketing. Quick clips that present you as the accessible expert claimants prefer now.

Avvo and Legal Directories: Your real-time intake amplifier. Shape narratives, field questions, and become the quoted voice after crashes and incidents.

Schedule a free consultation.

Can paid social deliver injury cases, or is it just expensive noise?

When built correctly, paid social fuels predictable intake. The keys are audience precision, compliant creatives, and offers matched to claim types. Firms routinely reduce CPL by up to 70 percent while raising case fit. The gap between ad spend and acquisition is simple, strategy. Schedule a free consultation.

How much do PI leads cost?

The cost of personal injury leads can vary widely depending on several factors. Typically, the price per lead depends on the case type, geographic location, and lead exclusivity or quality level. A serious injury or wrongful death lead in a competitive metro area will cost more than a minor injury case lead in a smaller region.

 

Our approach is to work within your budget – you can choose how many leads you want and we’ll tailor a plan that makes economic sense for your firm. Because there’s no long-term contract, you have flexibility to invest modestly at first and scale up once you see the return. If you’re interested in specific pricing for your needs, we’re happy to discuss a customized quote based on your practice and target area. Schedule a free consultation.

How fast can you expect personal injury leads?

Fast. We deliver leads within 14 days and to target ROI within 90 days, with paid channels (Google Ads and Local Services Ads) commonly generating leads in the first 30 days while SEO momentum builds over 3–6 months. Past performance isn’t a guarantee, but this is our operating cadence. Schedule a free consultation.

How do you protect lead quality and stay compliant with bar rules?

Quality is built in: statute‑barred and out‑of‑scope matters are filtered early, AI scoring ranks value before your team calls, bad‑lead credits are available, and jurisdiction routing keeps inquiries relevant to where you practice. Our compliance review checks ads and landing pages against state rules before launch. Schedule a free consultation.

How do you handle multiple office locations?

We create geo-targeted campaigns for each location and route leads based on proximity and attorney availability. You get unified reporting across all offices while our system automatically allocates budget based on performance. One client seamlessly manages 47 offices across 15 states using our lead generation services, proving we can scale lead generation efforts to any size operation. Schedule a free consultation.

Can you help with specific case types like medical malpractice?

Each case type needs different strategies. Medical malpractice digital marketing requires education-heavy content and longer nurture cycles. Product liability needs national reach and mass tort expertise. Trucking cases need immediate response and asset investigation. We build custom funnels for each practice area. One-size-fits-all doesn't work in PI. Specialization wins. Schedule Your Free Consultation. You can read more about what we do for medical malpractice law firms here. Schedule a free consultation.

Can I test with a smaller budget first?

Yes. Start with just $5,000/month for a single practice area pilot. We'll focus on your highest-value cases to prove ROI quickly. Most firms increase their investment within 90 days once they see the lead quality and volume we deliver. Schedule a free consultation.

How does AI search impact PI lead generation?

45% of injury victims now start with ChatGPT or Perplexity, not Google. We optimize for both traditional and AI search. Structure content to appear in AI responses. Build topical authority that AI recognizes. Create FAQ content that AI pulls from. Your competitors are invisible to AI. You won't be. First movers win big here. Schedule a free consultation. 

How often should we publish for predictable personal leads?

Quality wins first, consistency compounds results. The sweet spot, 3–7 high-intent assets weekly, each generated to capture searches, answer objections, or drive consultations. We design sustainable lead programs that maintain visibility and trust without burning out attorneys or staff. Schedule a free consultation.

How can PI lead generation help my law firm grow?

Strategic lead generation transforms sporadic referrals into a predictable case flow. You get a consistent stream of qualified prospects actively seeking representation, allowing you to focus on practicing law while your pipeline stays full. It's the most cost-effective way to scale your practice.

 

Most firms rely on unpredictable referrals — which is purely hope-based marketing. Lead generation gives you control over your growth trajectory with measurable, scalable systems that deliver prospects when you need them. Schedule a free consultation.

What counts as a qualified personal injury lead?

A qualified lead means the prospect reports a real injury or legal issue, the statute of limitations appears valid, there’s an indicator of recoverable insurance or ability to pay, and they have reasonable expectations. We use forms, intake automation, and AI scoring to pre‑screen so your team speaks with real case opportunities. Schedule a free consultation.

Which channels do you use to own PI leads?

We run multi‑channel acquisition:

 

  • Google Ads/PPC for high‑intent searches.
  • Google Local Services Ads (LSAs) for exclusive, high‑conversion calls.
  • Paid social to capture and retarget demand.
  • SEO + content + high‑converting websites to win organic intake at scale.

 

Everything is engineered for personal injury queries and intake conversion. Schedule a free consultation.

Do you integrate with our intake stack and show real ROI?

Yes. You’ll have real‑time dashboards that show source, cost, call recordings/transcripts, and outcomes, so you can track signed cases and channel‑level ROI. We also offer intake automation and 24/7 coverage options to improve speed‑to‑lead and conversion. Schedule a free consultation.

What if my intake team can't handle the volume?

A good and common problem to have! We provide intake scripts, training resources, and can recommend overflow services. Our routing system prevents any single attorney from being overwhelmed. Many clients hire additional intake staff within 60 days. Schedule a free consultation.

How do you maintain lead quality at scale?

Quality starts with targeting. We exclude bargain hunters through strategic keyword selection and pre-qualify every lead through smart landing pages that filter for urgency and case merit. Our AI then scores each lead before it reaches you, weeding out tire-kickers and time-wasters. Bad leads get credited back automatically. The best part? Quality actually improves at scale because our AI learns from every interaction. Schedule a free consultation.

What makes you different from other lead gen companies?

We're not a lead company. We're a growth partner. Lead companies sell you names. We build systems that generate exclusive personal injury leads from your own campaigns. You own the strategy, the data, and the results. No sharing leads with competitors. No mysterious "quality scores." Just transparent systems that put real cases in your pipeline. Schedule a free consultation.

How can SEO help my firm stand out in a saturated legal market?

In a crowded legal landscape, we make your firm shine like a beacon. By targeting niche keywords, leveraging long-tail search terms, and creating unique, impactful content, our SEO strategies help you rise above the competition.

 

We focus on what makes your firm different and valuable, ensuring your ideal clients find you first when they search. Schedule a free consultation.

bg-half-circle