$167-$323

Per Lead by Practice Area  (vs $500+ Industry Average)

15-30%

Lead-to-Client Conversion  (3× Higher Than Cold Calls)

4.7×

Average Return on Ad Spend Within First 6 Months

150+

Law Firms Trust Us With Their Growth

Real Firms. Real Results. Real Revenue Growth.

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Proven Results Across Every Practice Area

From personal injury firms closing 200+ cases monthly to family law practices with 77% consultation-to-hire rates. See what's possible in your practice area.

See Exactly How Many Cases You're Missing

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From Invisible to Unstoppable

These firms were exactly where you are now. Waiting for referrals. Losing to competitors. Then they decided to win.

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    Jacko Law Group:

    From Page 2 to Position 1

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    28%

    Surge in Qualified Leads

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    Dominated Top 3 Search Results in 5 Major Cities

    3000%

    increase in YouTube views for company video produced by us

    Uncover the Strategy
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    Cohen, Feeley, Altemose & Rambo:

    A Masterclass in Scaling

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    31%

    Year-over-Year Increase in Caseload

    41%

    Conversion Rate: From Click to Client

    200%

    in Relevant Organic Traffic to the Site

    Reveal the Roadmap
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    Hays Firm:

    From Unknown to Unmissable

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    22,000+

    New Impressions in Just 6 Months

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    Staggering 172% Boost in Organic Traffic

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    Record-shattering 180+ Qualified Leads Generated in 12 months

    Explore the Transformation

The 2025 Legal Lead Generation Playbook

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  • check-white-circle Exact Cost-Per-Lead by Practice Area
  • check-white-circle 15 Highest-Converting Keywords
  • check-white-circle Response Time Revenue Calculator
  • check-white-circle AI Scoring Implementation Guide
  • check-white-circle Multi-State Scaling Framework
  • check-white-circle ROI Tracking Templates
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Frequently Asked Questions About Attorney Lead Generation

What exactly does "qualified" mean for attorney lead generation?

Qualified means: confirmed injury/legal issue, valid statute of limitations, verified insurance coverage (for PI), and realistic expectations about their case. Our AI pre-screens for all of this before you spend a minute on the phone. Schedule a Free Consultation.

 

What are the actual costs per lead by practice area?

Based on our $47M in managed spend: Personal injury $323, Family law $193, Criminal defense $221, Employment law $267, Estate planning $167. These are averages. Volume discounts and optimization typically reduce costs 15-25%. We'll provide your specific market costs. Schedule a Free Consultation.

 

How do you ensure bar compliance in advertising?

Our compliance team reviews every ad, landing page, and social media ad template against your state's rules before anything goes live. We exclude testimonials where prohibited, include all required disclaimers, and add mandatory language for practice areas like bankruptcy. In 9 years of operation, we've never had a client face bar sanctions because we know the rules and follow them to the letter. Schedule a Free Consultation.

How does the AI scoring actually work?

Our AI analyzes multiple data points, including search behavior, time on site, form responses, and geographic indicators, to score each lead's potential. The algorithm learns from thousands of case outcomes to predict the likelihood of that prospect to hire your law firm, probable case value, and urgency level. This means your intake team only talks to pre-qualified prospects with genuine legal needs and the means to hire. Bad leads get filtered out before they waste your time. Schedule a Free Consultation.

 

What if I'm in a highly competitive market?

Competition means demand. Our LA personal injury client competes with 2,000+ firms and generates 700 leads monthly. NYC employment lawyer went from invisible to top 5 in 6 months. Competitive markets just require the right strategy and budget. Schedule a Free Consultation.

What's your client success rate?

92% of our clients remain after year one because the results speak for themselves. The average client sees a 312% increase in lead volume with 15-30% lead-to-client conversion rates, typically achieving 4.7x ROI within 6 months. These aren't cherry-picked success stories but our average performance across all clients. Schedule a Free Consultation.

How do you differ from lead generation companies?

We don't sell shared leads. Every lead is exclusive to you, generated from your campaigns, tracked from click to case. You own the data, control the process, and keep all the equity we build in your brand. Schedule a Free Consultation.

 

How do you maintain lead quality at scale?

Quality starts with targeting. We exclude bargain hunters through strategic keyword selection and pre-qualify every lead through smart landing pages that filter for urgency and case merit. Our AI then scores each lead before it reaches you, weeding out tire-kickers and time-wasters. Bad leads get credited back automatically. The best part? Quality actually improves at scale because our AI learns from every interaction. Schedule a Free Consultation.

 

Can you help with creatives and landing pages?

Everything's included in our service. We build landing pages that average 9% conversion rates using ad copy tested across thousands of campaigns. Your creative gets refreshed monthly to prevent ad fatigue, and we create Spanish-language versions for bilingual markets. Every asset is optimized for both legal compliance and maximum conversion. Schedule a Free Consultation.

How do you stay compliant with legal advertising rules while doing SEO?

We play by the rules, period. Our team is well-versed in the ethical guidelines and advertising regulations for lawyers. We ensure your SEO campaigns are as compliant as they are effective, avoiding any ethical pitfalls while still putting your firm in the spotlight. Schedule a free consultation.

How do you approach SEO differently for B2B law firms versus B2C?

It's all about speaking the right language to the right audience. For B2B, we target corporate decision-makers with industry-specific keywords and content. B2C strategies focus more on local SEO and consumer-friendly language.


We tailor our approach to match your clientele, whether you're courting corporations or connecting with individuals. Schedule a free consultation.

How can SEO help my firm stand out in a saturated legal market?

In a crowded legal landscape, we make your firm shine like a beacon. By targeting niche keywords, leveraging long-tail search terms, and creating unique, impactful content, our SEO strategies help you rise above the competition.


We focus on what makes your firm different and valuable, ensuring your ideal clients find you first when they search. Schedule a free consultation.

How much should I realistically budget for lead generation?

Successful firms invest 7-10% of gross revenue.

For a $5M firm, that's $30-40K monthly. Starting budgets: $10K/month for single practice areas, $25K+ for multiple areas, $100K+ for multi-state operations. We'll show you exact ROI projections based on your market and specific practice area. Schedule a Free Consultation.

 

How quickly will I see real results?

We build your campaigns in week one, and you'll see the first leads arriving by week two. By the end of month two, expect 50-200 leads depending on your budget. Month three brings 20-30% cost reductions as our optimization kicks in. By month six, you'll have a predictable flow of 300-2,000+ monthly leads. These are real timelines from real firms, not best-case scenarios. Schedule a Free Consultation.

Can you integrate with my case management system?

Yes, we support direct API integration with Clio, MyCase, PracticePanther, Filevine, and 20+ other CRMs. Leads flow directly into your system with full tracking. We can also support custom field mapping and automatic conflict checking. Schedule a Free Consultation.

Do you require long-term contracts?

No. After an initial 90-day pilot period, everything moves to month-to-month with just 30 days' notice to cancel. We earn your business through results, not contracts, so we maintain a 94% client retention rate. When the ROI is there, attorneys don't want to leave. Schedule a Free Consultation.

 

How do you handle multiple office locations?

We create geo-targeted campaigns for each location and route leads based on proximity and attorney availability. You get unified reporting across all offices while our system automatically allocates budget based on performance. One client seamlessly manages 47 offices across 15 states using our lead generation services, proving we can scale lead generation efforts to any size operation. Schedule a Free Consultation.

Can I test with a smaller budget first?

Yes. Start with just $5,000/month for a single practice area pilot. We'll focus on your highest-value cases to prove ROI quickly. Most firms increase their investment within 90 days once they see the lead quality and volume we deliver. Schedule a Free Consultation.

 

What kind of reporting will I receive?

Daily lead flow emails, weekly performance calls, monthly executive dashboards, and real-time access showing every lead source, cost per acquisition, conversion rates by attorney, ROI by practice area, and predictive forecasts. Full transparency is our core philosophy. Schedule a Free Consultation.

 

What if my intake team can't handle the volume?

Common problem (good to have). We provide intake scripts, training resources, and can recommend overflow services. Our routing system prevents any single attorney from being overwhelmed. Many clients hire additional intake staff within 60 days. Schedule a Free Consultation.

 

What markets do you serve?

We serve all 50 states with deep expertise in major metros and active campaigns running in over 200 cities. Our local market knowledge goes beyond keywords - we track competitor strategies, understand judge preferences, and monitor jury verdict trends in every market. Whether you're competing in Manhattan or building a practice in Montana, we have proven strategies that work in your specific market. Schedule a Free Consultation.

Can SEO help improve my law firm's online reputation?

Absolutely. SEO isn’t just about boosting rankings—it’s about building a strong reputation. Our Law Firm SEO Agency focuses on optimizing positive reviews, securing press mentions, and showcasing client testimonials to shape the narrative about your firm.


When potential clients discover your firm, we ensure they see the credibility and trustworthiness that sets you apart. Schedule a free consultation.

What impact does the increasing use of AI in legal services have on SEO strategies?

AI is shaking up the legal world, and we're making sure your SEO evolves with it. By integrating AI-related keywords and trends, we position your firm as an industry leader—innovative and future-ready. It’s about staying ahead of the curve and showing clients you’re ready for the new age of legal services.


Want to lead the way in the AI era? Schedule a free consultation.

How do you incorporate video content into SEO strategies for law firms?

Video is the new powerhouse for online engagement, and we leverage it for your SEO success. We optimize your video content with the right keywords in titles, descriptions, and tags, making sure it’s visible, engaging, and highly shareable. This not only helps you get seen, but also demonstrates your expertise in an accessible way for potential clients.


Want to take your SEO to the next level with video? Schedule a free consultation.

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