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Life is full of situations that we can’t always prepare for, like the unexpected loss of a
loved one. Moments like these emphasize the importance of life insurance.


Life insurance can be a worthwhile investment that keeps clients financially secure during difficult times. By properly marketing your life insurance policies, you’ll be able to make a difference in people's lives with these plans and benefits.


If you’re a life insurance company based in Chicago, you can enlist the help of Chicago’s best fractional CMO services. These experts help you navigate through Chicago’s competitive insurance market and connect with many people of varying backgrounds.


Keep reading this guide to learn more about life insurance marketing and the different strategies you can apply to get the best results. And check out Jason’s summary of what Chicago

FCMOs bring to Windy City companies:

What Is a Chicago FCMO for Life Insurance

Marketing?
A fractional CMO or FCMO is a C-level marketing executive who oversees a company’s marketing efforts. With years of experience working in multiple industries, a fractional CMO for professional services (like insurance) uses their skills and industry knowledge to bring their clients’ marketing campaigns to life. (Yes, terrible pun intended.)

With many insurance companies competing for the same clients, an FCMO can help you stand out from the crowd with branding and messaging, client acquisition, and digital marketing channels, to name a few. (We wanted to name more, but our editor told us this article can only be so long.)

Not only are fractional CMOs a great asset because of their wide experience level, but they are also typically more affordable than a full-time CMO. Full-time CMOs come with additional costs, like monthly salaries, health insurance, annual bonuses, and so on.

On the other hand, fractional CMOs are only paid hourly on a part-time or contract basis. You save much more in the long run and can use these additional funds for your core competencies.

What Is Life Insurance Marketing?

Life insurance marketing is a type of financial product marketing that focuses on promoting and selling life insurance policies to individuals. Insurance companies develop personalized marketing plans to create an emotional connection with potential clients.

Companies use traditional and digital marketing methods to sell their life insurance poli-cies, including TV commercials, billboards, social media, pay-per-click advertising, and more. Through these methods, insurers can build trust with their customers and communicate their unique value proposition.

Life insurance marketing also involves educating audiences about financial stability and risk management. Essentially, life insurance marketing helps customers know how to plan for the future in the event of an unexpected loss. Life insurance marketing is also about conveying the significance of having a financial safety net that can cover various costs, like bills, debts, and living expenses.

How To Market Life Insurance in Chicago

Marketing life insurance in Chicago is about connecting with your customers & allowing them to see the value in your policies. (PS: Remember to integrate concepts from healthcare digital marketing and HIPAA compliance, too.)

Read through the following steps to learn how you can effectively market life insurance in Chicago:

Create a Strong Brand and Message

Customers may be hesitant to buy insurance at first, which is why it is crucial to create a strong message that will convince customers to purchase sooner rather than later.

Coming up with a clear message is part of reassuring your customers. This is the best op-portunity to help your customers understand the benefits of your insurance policy and what makes you the better option among your competitors.

This is where a Chicago FCMO for life insurance marketing can develop your mission and vision statement, unique selling proposition, and branding.

Speaking of branding, an FCMO in Chicago can help with fine-tuning or creating an at-tention-grabbing logo, establishing brand colors and typography, writing a brand guide, and more. Your FCMO can also help your life insurance company find a logo that’s more iconic than The Chicago Bean.

Set a Marketing Budget

A successful marketing plan relies on having a realistic budget in place. Assessing your current financial capabilities is the first step to maximizing your marketing efforts and increasing ROI.

Start by identifying your current goals and in what areas need more budget. For example, if you have a solid number of leads but are falling short in converting them, consider investing more in sales tactics and conversion methods.

While it’s important to stick to a budget, try to be flexible when possible. It’s always helpful to have a little extra on hand in case you need to invest more in certain areas, like testing new platforms or strategies.

Identify Your Target Audience

Finding your target audience is one of the most important parts of marketing life insurance. It helps ensure you’re speaking to the right people and finding solutions to their specific needs.

Start by identifying your ideal customer profile using details like:

Omnichannel Marketing

Life Insurance Marketing Ideas

There are many effective ways a Chicago FCMO for life insurance marketing can reach out to customers and promote insurance policies.

Let’s go through seven FCMO-approved life insurance marketing ideas:

Search Engine Optimization

One of the most common and effective ways to reach a wider customer base is through the power of local search engine optimization or SEO. SEO involves targeting specific keywords to rank on the search engine.

When a user types in a keyword like “local insurance company” or any related search term, proper SEO allows your company name to be the first one on the results page.

You can achieve this by conducting local keyword research and targeting high-volume, low-competition keywords to identify the user’s search intent. Incorporate your keywords naturally into content, title, meta tags, and headers to increase your chances of ranking high. (A Chicago local SEO Agency would be able to help with this.)

Consider creating a Google Business Profile as well to increase your visibility. Google prioritizes legitimate websites with complete details, including business name, contact information, address, and reviews. Be sure to have these consistent across all platforms
to increase your chances of ranking. Hey, real quick before you get back to the article: Here’s some info on SEO in Chicago:

Content Marketing