Content Marketing for Law Firms That Generates High-Value Cases

We tailor content to the firm, but generally, we recommend a mix of: 

- Educational blog articles (e.g., "What to Expect in a Personal Injury Lawsuit")
- Practice area FAQs
- Client intake prep guides
- Video explainers (attorney bios, process breakdowns)
- Case result summaries with compliance-friendly disclaimers
- How-to guides, infographics (flowcharts of legal processes)

If you're aiming for trust and rankings, this is the kind of content we'll create and promote. Schedule a free consultation.

WordPress is used for most law firm websites because it's easy to manage and SEO-friendly. We use Google Analytics and Google Search Console to measure traffic and keyword performance. Tools like SEMrush or Ahrefs monitor rankings and find content gaps. Schedule a free consultation.

U.S. lawyers must follow ABA Model Rule 7.1 (truthfulness in lawyer advertising) and related rules (often adopted by states). In brief, all marketing content must be truthful and not misleading (no false guarantees of success, no deceptive claims). ABA Model Rule 7.2(d) also requires that every advertisement or website include the name and contact information of a responsible lawyer or firm. Schedule a free consultation.

The best practice is to include clear disclaimers. The ABA specifically notes that outcomes statements should have qualifying language to avoid unjustified expectations. Common disclaimers include phrases like “no guarantee of results” or “prior cases do not ensure a similar outcome.” 

If your state requires it, we will disclose any required statement. Always provide the required lawyer contact details (ABA Rule 7.2(d) requires name/address on ads). It’s wise to say “For informational purposes only” and clarify that no attorney-client relationship is formed. In short, err on the side of transparency: where outcomes or endorsements are cited, add “results not guaranteed,” and always include your firm’s credentials and contact info in site footers or sidebar. Schedule a free consultation.

Our team will aim to help firms get 25–40 qualified leads a month from content alone, depending on your practice area and market. We typically target a cost per lead between $50–$200, well below what you’d pay in paid ads. Most firms we work with see a positive ROI within 3–6 months. We monitor it monthly and adjust quickly if anything dips. Schedule a free consultation.

Absolutely. In fact, content is often the most affordable and scalable way for smaller firms to compete. You don’t need to post every day, just publish consistently on topics that matter to your clients. We often help solos rank locally and generate leads with just 2–4 strong pages per month. If you’re tight on time, I handle the writing and publishing so you can stay focused on cases. Schedule a free consultation.

Start by defining your most profitable cases and ideal clients to prevent wasting time on content that attracts the wrong leads. Next, conduct a competitive audit to see what's working in your market and identify content gaps your competitors are missing. Then, build a focused content calendar around high-intent searches your prospects already make.

The key is strategic focus over volume. Most law firms fail because they create random content, hoping something sticks. We reverse-engineer success by analyzing what converts, then systematically create content that ranks for those organic searches. Within 90 days, you should see measurable increased qualified consultations from organic traffic. Schedule a free consultation.

It depends on your goals and bandwidth, but our approach often starts with one strong blog post per week. That cadence balances quality and consistency. We've found weekly posts keep your site fresh in Google’s eyes and help build momentum without overwhelming your team. Schedule a free consultation.

Once we publish a new piece, we repurpose and promote it across your firm’s LinkedIn, Facebook, and sometimes Instagram, depending on where your audience lives. We help create monthly email newsletters to re-engage past leads and clients with helpful updates. It’s a full-funnel system that keeps your firm visible and top-of-mind across channels. Schedule a free consultation.

Yes, but only if we do it right. We make sure any testimonial or client review is authentic, compliant, and not misleading. That usually means adding a clear disclaimer and avoiding language that could imply guaranteed success. Schedule a free consultation.

We measure success by tracking how many qualified leads your content generates, what it costs per lead, and how many of those turn into real cases. We also monitor rankings, traffic, and engagement, but it always ties back to how many clients we're helping you sign. Schedule a free consultation.

Content is an investment that keeps working — Google rankings, blog traffic, and YouTube videos keep generating leads without ongoing spend. Ads stop when you stop paying. One firm we worked with saw their cost per lead drop 70% within 6 months by shifting budget to content. Traditional media still has a place, but if you want compounding growth, content is the move. Schedule a free consultation.

We personally oversee strategy and planning, but for efficiency, our team also works with vetted legal writers, editors, and SEO pros. That way, you get quality content without delays, and you’re not paying for a bloated in-house team. We’ve found this model delivers better results and keeps costs under control. Schedule a free consultation.