Jacko Law Group

 Marketing Was Not Effective In The Past

Before engaging with JurisGrowth, Jacko Law Group’s marketing efforts, split between their internal team & external agencies, were not yielding the desired results, leading to a decline in leads over time. They struggled with low Google rankings for their services & a conversion rate of only 0.2%, well below the B2B average of 3%. Despite having hundreds of content assets on the website, their digital marketing efforts needed to be targeted more effectively to reach the right audience.

 Limited Marketing Strategy

Before engaging with JurisGrowth, Jacko Law Group’s marketing efforts, split between their internal team & external agencies, were not yielding the desired results, leading to a decline in leads over time. They struggled with low Google rankings for their services & a conversion rate of only 0.2%, well below the B2B average of 3%. Despite having hundreds of content assets on the website, their digital marketing efforts needed to be targeted more effectively to reach the right audience.

 Not Able To Measure Results

Before engaging with JurisGrowth, Jacko Law Group’s marketing efforts, split between their internal team & external agencies, were not yielding the desired results, leading to a decline in leads over time. They struggled with low Google rankings for their services & a conversion rate of only 0.2%, well below the B2B average of 3%. Despite having hundreds of content assets on the website, their digital marketing efforts needed to be targeted more effectively to reach the right audience.

 Digital Marketing Services 

Marketing Strategy
JurisGrowth created an organic search strategy focused on two services across 10+ locations, a paid search optimized strategy to reduce the cost of acquiring new customers, and a HubSpot strategy to optimize lead-to-sale rate.

Marketing Roadmap
We created a 12-month roadmap consisting of up-front foundational activities & ongoing marketing efforts to help JLG grow with a strong return on marketing investment.

 SEO Agency

 

Objective: Boost organic traffic from businesses seeking to work Jacko Law Group.

 

Approach: Keyword Research: JurisGrowth conducted extensive keyword research for JLG, identifying high-value keywords related to their industry and practice areas. We also researched competitors in each target area and assessed the effort required to rank for each keyword with new landing pages. We created a prioritized keyword roadmap and recommended focus areas.

 

• Target prospects specifically looking for Jacko Law Group’s practice areas in major cities like San Diego, Chicago, Denver and Dallas.
  
  
• Develop high-conversion location-specific landing pages for each service. This includes creating landing pages for San Diego, Chicago, Tampa, Denver, & Dallas for the two primary services: Business Lawyers and Mergers & Acquisitions.
  
  

• Create supporting content articles and guest posts to get the service pages ranking highly on Google.

 

• Implement technical SEO enhancements. We redesigned the author’s bio and provided new branding copy to comply with E.E.A.T requirements.
  
  
• Reviews: JurisGrowth created a HubSpot email sequence to assist JLG in securing customer testimonials for their website and Google My Business profile, with personalized email instructions and automated removal of users who have left reviews.
  
  

Objective: Improve conversion on paid media landing pages & SEO landing pages through usage of targeted videos for each service per city.

Approach:

• Video strategy
• Wrote the video scripts 
• Edited videos 
• Published on each service-specific location page
  

Email Marketing

JurisGrowth launched Jacko Law Group’s email campaign, achieving a 29.8% open rate (twice higher than the industry average!) and greatly enhancing email engagement and conversions.

Email Strategy

We created multiple email strategies based on specific business objectives. We launched a new HubSpot email campaign to secure reviews from current and previous customers. We also created dozens of email sequences in HubSpot to engage with current prospects and improve the overall conversion rate for the business. 

Content Development & Review

JurisGrowth’s priority was to develop impactful email content following best practices. We paid special attention to subject lines and preheader texts, refining them for maximum appeal. By integrating relevant and engaging visuals, we ensured that each message caught the eye and deeply resonated with the audience.

Digital Strategy Consultant