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- Hays Firm: Probate Attorney in Chicago
Hays Firm: Probate Attorney in Chicago
22,000
172%
180+
Bio
Hays Firm in Chicago offers full-service legal counsel for all areas of estate planning, probate admin and planning and business law.
How we helped Hays Firm?
Digital Marketing Services
Digital Strategy Consultant
“JurisGrowth has been exceptional in elevating our online presence. Their team is responsive, professional, and highly skilled. They've successfully moved us up substantially in our firm’s Google rankings while improving visibility and driving more traffic to our site. Their team goes above and beyond to ensure satisfaction. Their expertise in digital marketing is evident in the results we've seen. Highly recommended!"
CEO and Managing Partner
Cohen, Feeley, Altemose & Rambo
Project Summary
Hays Firm, a respected law firm specializing in probate, trust, and estate planning, faced a significant challenge in Chicago’s competitive legal market: attracting enough new clients each month through its website.
Despite having an established digital presence for years, Hays Firm had not fully leveraged SEO to get in front of relevant, targeted web visitors. Their service pages were not optimized for their target market and lacked the detailed content needed to draw in the right clients.
Our strategic SEO and content strategy significantly improved Hays Firm’s online presence. The result? A dramatic increase in high-quality web traffic for their key legal services. Today, Hays Firm proudly ranks on the first page of search results in Chicago for crucial keywords related to probate, trust, and estate planning.
The Challenge
Lack of Qualified LeadsHays Firm was experiencing a notable shortage of qualified leads, leading to a decline in client acquisition. This shortage stemmed from insufficient visibility in organic search results and a limited digital footprint, restricting their ability to attract new clients interested in their legal services. Addressing this challenge required a focused approach to improve SEO strategies and increase online exposure.
Hays Firm faced a decline in client acquisition due to a lack of qualified leads, stemming from its limited visibility in organic search results and a limited digital presence. We implemented a targeted SEO strategy to enhance their online exposure and attract a steady stream of new clients.
Hays Firm’s service pages were not optimized to reach their target market, and their content was sparse, which failed to attract a consistent stream of new clients. This made it difficult for the firm to showcase its expertise and stand out in Chicago’s competitive market. We undertook a comprehensive content overhaul to align their pages with the needs and expectations of their ideal clients, effectively communicating their expertise and differentiating them from competitors.
Hays Firm’s supporting content wasn’t boosting its SEO strategy. Their blog posts and articles lacked engagement and didn’t showcase their legal expertise, hindering their ability to attract organic traffic and establish authority in Google’s eyes. We initiated a strategic content strategy shift to create high-quality, informative content, enhancing the firm’s online presence and credibility.
How we Helped Hays Firm
Market Research
Our content strategy focused on crafting Chicago-specific landing pages and insightful blog posts on probate, trust, and estate planning. Understanding that “content is king” in SEO, we ensured every piece was engaging and valuable to Hays Firm’s prospects. By identifying the most searched topics among potential clients, we created content that achieved high rankings and established Hays Firm as a thought leader in their field.
Optimized Landing Page Design
To maximize data insights, our experienced analytics team fully leveraged Google Analytics 4 and implemented a call-tracking system to monitor leads generated through phone calls. We closely tracked key performance indicators such as keyword rankings, organic search impressions, and overall organic traffic to assess the effectiveness of our SEO efforts.
JurisGrowth conducted a thorough analysis of Hays Firm’s entire website to identify areas for improvement. We identified several underperforming pages and provided detailed recommendations to boost user engagement and streamline the process of submitting contact information. These changes were designed to improve conversion rates and ultimately increase lead generation.
Local SEO Services
SEO Audit
Landing Page Content
Supporting Blog Content
Guest Posting
What We Achieved
22,000
More Impressions in Just 6 Months
By leveraging both SEO-optimized landing pages and blog content, we helped Hays’ website rank for thousands of new keywords and 22,000 more impressions / month.
172%
Increase in Organic Users in One Year
180+
Qualified Leads
Your Next Breakthrough Starts Here
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Real Results From Law Firms Just Like Yours
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Jacko Law Group:
From Page 2 to Position 1
Uncover the Strategy That Made It Happen28%
Spike in qualified leads—because more is more.
Claimed top 3 search positions in 5 major cities. Yes, five.3,000%
Explosion in YouTube views for videos we produced. -
Cohen, Feeley, Altemose & Rambo:
A Masterclass in Scaling
Reveal the Roadmap31%
Year-over-Year Explosion in Caseload Boom. Talk about growth.41%
Conversion Rate—from casual clickers to committed clients.200%
Surge in organic traffic. That's not a typo. -
Hays:
Probate Attorney in Chicago
Uncover the Strategy That Made It Happen22,000
New Impressions Generated in Just 6 Months172%
Increase in Organic Users in Just 3 Months180+
Qualified Leads Generated